A MAGNETIC FIELD
The walls in the store are all custom made in metal, which makes everything magnetic. everything is adapatable at any time: products presentation, visuals & branding elements. This makes the store very flexible. brands or advertisers can take over the store when promoting an event or game release. Just like the walls, the brands can also tailor the store to their brand thanks to the indirect led lighting. The flight cases with the different consoles are the experience eyecatcher.