Game Mania

A MAGNETIC FIELD

year
2022
services
Gaming retail
client
Game Mania
About the project

MAGNETO, THE ANTIHERO IN THE DC COMIC SERIES, IS AT THE ROOT OF THIS CONCEPT.
THE WALLS IN THE STORE ARE ALL CUSTOM MADE IN METAL, WHICH MAKES EVERYTHING MAGNETIC. EVERYTHING IS ADAPATABLE AT ANY TIME: PRODUCTS PRESENTATION, VISUALS & BRANDING ELEMENTS. THIS MAKES THE STORE VERY FLEXIBLE. BRANDS OR ADVERTISERS CAN TAKE OVER THE STORE WHEN PROMOTING AN EVENT OR GAME RELEASE. JUST LIKE THE WALLS, THE BRANDS CAN ALSO TAILOR THE STORE TO THEIR BRAND THANKS TO THE INDIRECT LED LIGHTING. THE FLIGHT CASES WITH THE DIFFERENT CONSOLES ARE THE EXPERIENCE EYECATCHER. 

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